A full-stack brand identity for a kitchenware company — from packaging to Amazon storefront.
Role
Brand Designer
Year
2024–26
Scope
Packaging · Listing · A+
Status
Live on Amazon
The challenge
How do you build a brand for something as ordinary as a deli container? The strategic anchor: shift the narrative from “what’s in the box” to “what happens after the box opens.”
What I learned
Commodity products don’t have small design problems — they have the hardest ones. Good design here doesn’t win awards; it wins the click, then the cart, then the repeat purchase.
Next project
The Algorithm of Love →